Lincoln Filene Professor of Business Administration Harvard Business School
February 20, 2019
Learning Outside the Classroom
Professor Guhan Subramanian (HBS/HLS) hosted Professor Anita Elberse, an award-winning scholar focusing on business, entertainment, media and sports. She teaches one of the most popular courses at Harvard Business School. Her talk, titled "Blockbusters and Superstars: On the Business of Media, Entertainment, and Sports" explored what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can effectively manage products and talent in such sector.