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Harvard Graduate Commons

Anita Elberse

Lincoln Filene Professor of Business Administration Harvard Business School

February 20, 2019

Learning Outside the Classroom

Professor Guhan Subramanian (HBS/HLS) hosted Professor Anita Elberse, an award-winning scholar focusing on business, entertainment, media and sports. She teaches one of the most popular courses at Harvard Business School. Her talk, titled "Blockbusters and Superstars: On the Business of Media, Entertainment, and Sports" explored what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can effectively manage products and talent in such sector.

Photos by Bob Keene
Photos by Bob Keene